Six out of ten Italian movies try their chances on the international market and, between 2006 and 2010, the total value of foreign markets was estimated at 45 million Euros.
These are just some of the figures in the study entitled “Italian movie exports 2006-1010” published by ANICA (the Italian National Association of Film, Audiovisual and Multimedia Industries), which it will use to launch a conference – “Il Cinema Italiano all’Estero” (Italian Cinema Abroad) – during the Festival. This event (September 4th, Incontri area, Hotel Excelsior) will develop and update the export figures for Italian movies presented at a similar conference held in Venice in 2010.
Looking at the –modest – figures, the new study identifies the interesting trends emerging from two sets of data:
1) the penetration of new or up-and-coming markets through the sale of mainly pay and free TV rights or rights related to secondary markets;
2) the ability to access successive markets (HV, pay and free TV, VOD), with good results in numerical terms, by dramas or original comedies that are often unable to benefit from big investment in theatrical distribution promotion. Forthis reason, the study focuses in particular on Video on Demand, one of the most promising areas of rights marketing, although still relatively unimportant in terms of the economic volumes generated.
Once again this year, ANICA will be offering members of the trade additional opportunities for debate and discussion:“Banche & Cinema 2012: strategie, sinergie e percorsi innovativi” – “Banks & Cinema: strategies, synergies and innovative paths”, in collaboration with the ABI and the Venice Biennale (September 6th, “Sala Stucchi”) and the workshop “Nuove opportunità di accesso al credito” – “New opportunities for accessing credit” (September 6th).
These are some of the business oriented topics which will find a more suitable environment at the new Venice Film Market which is making its debut under the guidance of Pascal Diot.
It will be a lightweight market (featuring mainly institutional stands) and will be concentrated over the first five days of the Festival, from Thursday August 30th to Monday September 3rd. The Market will be located on the second floor of the Hotel Excelsior alongside and boosted by the Industry Office organized by Expo Venice, that will be operational for the duration of the Festival.