In addition to the customary presence of the stands at the market (Italian pavilion and individual stands), the Italians will also take an active part in the scheduling of MipJunior, with the premiere screening of “Zorro”, produced in collaboration with RAI, and “Fumbles! The Funniest way of teaching English to kids”, with the intervention of Teresa Pascarella, CEO and head of content creation at JB Productions.

Cosetta Lagani, head of the Sky 3D channel, Sky Italia (“The Programme- makers in 4K ultra HD”) and Giuliano Berretta, President of DBW Communication (“The 4K ultra HD specialist”) will also be attending the sessions dedicated to 4k at Mipcom.