direttore Paolo Di Maira

RAI RAGAZZI/Maximizing national talent

With dozens of channels, SVOD services, YouTube and online games, there has never been such a plentiful offering for children and teenagers.

The public broadcaster wants to offer the best international production, but above all to propose original programs, maximizing the talents of the domestic industry and its own production studios, fully aware of media’s huge educational value for kids of all ages” explains Luca Milano, director of Rai Ragazzi “For the new season we will be backing cartoons co-produced by Rai, like “Ricky Zoom”, “Leo da Vinci”, the new seasons of “Bat Pat”, “Gormiti” and “44 gatti”, live series, as well as magazines that are on the borderline between TV and web, like the new “Explorers”, which will see kids going around lots of cities in Italy, the amusing English class of “Fumbleland” which also becomes immersed in virtual reality and the innovative “Space To Ground. Guida per viaggiatori galattici-Guide for galactic travelers” in connection with the International Space Station under the guidance of Luca Parmitano which will portray the excitement of ex- ploration and discovery.

All this will be closely linked to the proposals of Rai Play and Rai Play Yoyo. Kids’ content today already repre- sents around 20% of Rai’s entire online offering.

And there’s space to grow even more, especially in terms of the audience of Rai Gulp, with new productions that are increasingly online and social”.

With regard to the coproduced animated series and purchased products, let’s look in more detail at some of the new titles in the offering.
From the end of September “Ricky Zoom” will be the preschoolers’ new friend.
This is the first production by eOne – the studio behind the global phenomenon “Peppa Pig” and the hit series “PJ Masks” together with Rai and the Italian animation studio, Maga Animation from Monza, and will be broadcast on Rai Yoyo, the favorite channel which is most watched by Italian children and their families.
Ricky, a dynamic little red rescue motorbike and his Motorbike Friends who are always ready for an adventure are the protagonists of this brand new animated series created by Emmy Award winner Alexander Bar that blends action, comedy and adventure.

“Leo da Vinci”, also broadcast from the end of September but on Rai Gulp, portrays a very young Leonardo da Vinci. 500 years after the death of the Tuscan genius, the series, coproduced by Gruppo Alcuni with Rai Ragazzi and German TV, stars a fifteen- year-old Leo who arrives in Firenze from Vinci in 1467, and his friends Lollo and Lisa.
The beginning of October also saw the debut on Rai Gulp of “The epic tales of Captain Underpants”, a breezy and irreverent series based on one of the most unusual and amusing heroes of recent years, the protagonist of kids’ books and an extraordinarily successful movie.

And there will be another two new series from Saturday October 12. The new season of “Bat Pat” (the Italian-Spanish series produced by Atlantyca in Milan), about the captivating adventures of Pat, a likable talking bat and his human friends Martin, Leo and Rebecca Silver, who tackle all types of mysteries.

Plus another series inspired by a hit movie, “The Boss Baby: back in business”, the family comedy from Dreamworks Animation about a newborn baby with an iron fist, who finds himself heading a rather particular company.

November will also bring “101 Dalmatian Street”, the new series based on the world of “101 Dalmatians”, the unforgettable 1961 Disney film.

Finally December will mark the return of one of Rai Gulp’s best-loved characters, “Kung Fu Panda – The paws of destiny”.

There are many other new titles waiting to come to the Rai network’s kids’ and teenagers’ channels which, in a country that has over 20 free and pay television channels dedicated to minors and more or less generalized access to online platforms, are characterized, above all, by the content and language of their proposals.

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