Public broadcasters play a crucial role in ensuring the vitality of the kids’ content industry. This fact is well-known by Italian animation producers who, until the approval of the new Cinema Law last year, could only count on funding from Rai of around € 15 million a year, in accordance with the service contract with the Italian Ministry of economic development.
Luca Milano, director of Rai Ragazzi, the main Italian broadcaster of audiovisual content for infants and children, is the protagonist, together with his colleague at the BBC Alice Webb, of the panel entitled “Il futuro del finanziamento pubblico nei contenuti per bambini-The future of public funding for children’s content” organized by MipJunior at JW Marriott on Saturday October 13th.
How do changes in public funds influence international production and the general economy of content for kids?
Webb and Milano, who is also the president of the group of experts in TV for children and young people at the European Broadcasting Union (which represents 73 public broadcasting organizations from 56 countries) will discuss how they see their role and future investment right after the plenary session of the group held in Rome at the beginning of October.
This is a very topical subject, especially in France, where there is a great amount of debate about the transfer of content for children from the channel France 4 to a digital platform in 2020.