Miptv, the Cannes world entertainment market, opens on April 13 with the premiere screening of “Texas Rising”, the series about Texan revolution and the rise of the legendary Texas Rangers.
An increasing amount of space is being given to Branded Entertainment and innovation: the fifth edition of the Brand of the Year Award will be dedicated to the leading hospitality industry brand Marriott International, in its role as the editor and distributor of digital content through Marriott Global Content Studio, in partnership with various producers who will attend along with Karin Timpone, Marriott International’s Global Marketing Officer, and David Beebe, VP, Marriott Global Content Studio. Their presence will be part of the Mip Digital Fronts program, screening new online channels (from Youtube to Vice, Maker, Dailymotion, Rooster Teeth, Machinimia, Slashtag Tv, Collective Digital Studio, New Form Digital, Vox) which, for the second year running, will make a stopover at Mip, building a bridge between the new eco-system of online video and the television industry.
Branded content will also be at the center of a series of presentations of the most important brands and the agencies that finance, commission or purchase the production of online formats.
On Tuesday 14, Sweden, Norway, Finland and Denmark will be the protagonists of the special Focus on the Nordics which, along with broadcasters and producers, will also bring together the new media players that are continuing the Nordic tradition of innovative brands like Ericsson, Spotify, Skype and Nokia.
“The Nordic countries are a breeding ground for some of the hottest drama, border-breaking formats, cutting edge web series and front- line mobile innovation. They have moved onto the international media landscape with a mixture of powerhouse energy and purpose that is unparalleled. We are delighted to add this fresh breath of Nordic air to MIPTV 2015,” says Laurine Garaude, Director of the Television Division at Reed MIDEM.
Two days will be dedicated to international series, with broadcasters, producers and commissioning editors discussing new projects, strategies and international co-production opportunities, as well as screenings of drama series, like the Danish crime drama “Follow the money”, the French-Canadian co-production “Versailles” (Canal+ and Capa Drama, Zodiak Fiction, Incendo, distributed by Zodiak Rights), “Flesh and Bone” (Starz Worldwide), set in the world of dance, and the Australian mini-series “Deadline Gallipoli” (Foxtel-NBC Universal).
The most important speakers will include Jeremy Darroch, Group Chief Executive of Sky, Yannick Bollore, Chairman and CEO of Havas (“Content Redefined”), Ze Frank and Michael Shamberg, president and producer of BuzzFeed Motion Pictures (“The future of Digital Hol- lywood”), Ash Atalla, managing director of “Roughcut Television”, the winner of an Emmy and a Golden Globe as the executive producer of “The Office”, who will take part in the comedy masterclass “A serious savoir-faire”, Steven Leviatan, co-creator and executive producer of the international success “Modern Family”, and director and producer Andrew Jarecki, who will talk about the creation process of his HBO documentary “The Jinx: Life and Deaths of Robert Durst” in the “Media as a True Detective” section.
Returning again this year will be the B2B startups competition, organized inside the Miplab, and the tenth edition of the Digital Emmy Awards dedicated to digital and cross-media storytellers (the categories are: Fiction, Non Fiction, and Children & Young People).
As usual, Miptv (April 13-16) will be preceded by two days (April 11- 12) dedicated to documentaries (Mipdoc) and formats (Mipformats).