There is great excitement about MipCom: the international audiovisual and transmedia content market to be held in Cannes from October 4th “” 8th.
The Italian presence at MipCom is organized by the ICE “” Italian Foreign Trade Commission, in collaboration with the UNEFA – Union of Italian Film and Audiovisual Exporters and the APT – Italian Television Producers Association.
52 companies will be participating together in the Italian pavilion at the Riviera (Stand R36.17.) in a covered area of roughly 180 sq. meters plus a 40 sq. meter terrace.
In addition to an open space where professionals can meet, there will be 13 individual stands occupied by 7 UNEFA companies (Adriana Chiesa Enterprises, Film Export Group, Intramovies, Minerva Pictures Group, Movietime, Surf Film, Variety Communications) plus Lux Vide, GA&A Production, Gig Italia Entertainment, Gruppo Alcuni, Publispei and Roma Fiction Fest.
Outside the Italian pavilion, there will be two other UNEFA companies: Cinecittà  Luce, which will be present alongside Rai Trade at Riviera Stand 30.03 and Mediaset Distribution (stand R32.07).