MIA-Mercato Internazionale dell’Audiovisivo, is an independent yet parallel event held in the city of Rome which, towards the end of October, is enlivened by two theatrical events of international importance, MIA(17-21) and the Festa del Cinema (18-28), joined this year by the brand new Videocittà (19-28).
Now in its fourth edition, the still youthful MIA that will once again be located right inside the Barberini “district” (the piazza, Palazzo, hotel and cinema which bear same name together with the Cinema Quattro Fontane),now appears to be a well-consolidated event supporting the Italian audiovisual market. This is evident from the figures for the last edition: 1,800 professionals attended from 50 countries, and the trend is growing this year to the extent that the dedicated spaces have been increased. Of course having a location like Renaissance and Baroque Romeis an added value and a guarantee of success with foreign professionals.
«The audiovisual production sector is experiencing a regular Renaissance”, emphasizes the President of APT Giancarlo Leone. As the Editorial Director Lucia Milazzotto points out, «the past three editions achieved concrete and important results in terms of the exporting of products and the co-productions set up under our banner”, citing the success of the international sales of«The Place» by Genovese and «Nico» by Nicchiarelli, or the series «Don’t Leave Me» and «Eternal City» which found international partners thanks to MIA.
The works presented at MIA will be distributed over four sections: Content Showcase, Co-Production Market and Pitching Forum, Guided and Free Networking and Talks.
Firstly the Content Showcase will include screenings (over 120) of works produced from September 2017 onwards that were not shown at MIA and the Festa del Cinema 2017, whose public premiere took place after June 2018. «What’s Next Italy» – which is of particular significance for our cinema industry -will be included in this area. The program features «Se ti abbraccio non aver paura» by Gabriele Salvatores, «Il Campione» by Leonardo D’Agostino and«Freaks Out» by Gabriele Mainetti, films that will be released in movie theaters next year. «C EU Soon» is instead dedicated to new European talents who have films currently in production.
With regard to television series, this year MIA will be inaugurating «Greenl.it»dedicated to Italian dramas: advance news, clips, trailers and anything else that can illustrate the Made in Italy serial products in production. Some of the most highly anticipated titles in the calendar are «The name of the Rose», «Devils» and «My brilliant friend ».
The «Italians Doc It Better» space is instead dedicated to the documentary genre. The titles include «Samouni Road», «La Passione di Anna Magnani», «Il filo dell’Alleanza», «1938 – Diversi» and «The Hijacker».
The Co-production Market and Pitching Forum is dedicated to productions which have not yet been made. MIA has selected around sixty projects from over 20 countries (films, series and documentaries) which will be offered a “support” program (presentations and B2B meetings), coordinated by the MIA team, with the pitching consultancy of the American coach Bob Schultz.
The Italian films are «Domina Maris» by Silvia Perra, «The Favorite Daughters» by Lucrezia Le Moli Munck, «L’agnello» by Mario Piredda; the scripted series «Christian», «Eros 70», «RED – Revolutionary Dreamers»; the docs and doc series «The Rossellinis», «Searching for Valentina. The World of Guido Crepax», «Federico of the Spirits», «I’m in Love with Pippa Bacca», «The One and the Many», «Tintoretto – The First Movie Director», «Earth Wind and Fire», «Davide Campari. The Message in the Bottle», «Millennials. There’s No Future for Children», «Rebel Styles», «The Great Forgotten» (Italy appears particularly strong in this section, proof of the excellent moment that “real life cinema” is experiencing).