The United States, France, Germany and the United Kingdom: these are the countries most represented (out of the 48 present) by the exhibitors who will be welcoming international buyers to the Martin- Gropius Bau and the Marriott Hotel on Potzdamer Platz, the venues used for the European Film Market.
There has been an increase in buyer figures: 913 buyers are expected this year compared to 878 in 2009, and 398 companies have rented office space, slightly lower than the 408 at the last edition.
“I think the stability of this market is due to our flexibility in responding to industry developments, and this year’s edition of the EFM will reflect these new trends”, says Becki Probst, the market’s director.
All the other various market-related initiatives will be there: Industry Debates, Meet the Docs – the networking platform for documentaries, the series of movies “Straight from Sundance” and Breakfast and Books, organized in collaboration with the Frankfurt Book Fair where, for the fifth time, publishers and literary agents will present their products to the movie industry.
Once again this year, the Italian presence at the market will be mainly focused on the Italia Pavilion which will unite the ICE [Italian Foreign Trade Commission], the Italian Film Commissions (Film Commission Regione Campania, Apulia Film Commission, Film Commission Torino Piemonte, Roma Lazio Film Commission, Genova Liguria Film Commission, Friuli Venezia Giulia Film Commission, Latina Film Commission and Italian Riviera-Alpi del Mare Film Commission), and the companies belonging to UNEFA [Union of Film and Audiovisual Exporters] (except for Adriana Chiesa, which will have its own stand inside the Martin Gropius Bau): FilmExport Group, Intramovies, Movietime, Variety Comunications and Minerva Pictures.
The Roberto Rossellini Foundation will be hosted inside the Cinecittà Luce area.
The Foundation will be presented to international professionals on Sunday February 14th (11.00 a.m., Martin Gropius Bau Berlin).