We are pleased to report that at the Berlinale 2019 Italian audiovisual professionals will enjoy greater visibility than at previous editions.
Not so much at the Festival – where four Italian movies have been selected for the Panorama section, compared to one movie in competition – as inside the European Film Market, with dedicated spaces and events.
As we write in the following article, the spaces at the EFM organized by Luce Cinecittà and ANICA (Italian Association of Cinematographic Audiovisual and Multimedia Industries) for the Cinema DG of the MiBAC (Italian Ministry of Cultural Heritage and Activities) and ICE (Italian Trade Agency), will be larger and more visible and, above all, more functional, with one institutional area, one dedicated to sales and yet another one to Film Commissions.
Already last fall, on the occasion of the American Film Market, when mentioning the mission of the undersecretary at the Ministry of Cultural Heritage and Activities, Lucia Borgonzoni, to Los Angeles, we noted a new sensitivity to the topic of the internationalization of Italian audiovisuals on the part of the institutions.
The EFM rendezvous in Berlin is confirmation of this.
As Roberto Stabile, International Development manager at ANICA and coordinator of the Audiovisuals Desk at the ICE has announced to Cinema & Video International, Borgonzoni will be in Berlin where she will meet with operators from the main countries with which our industry has ongoing relations – USA, China and the Latin American countries that are members of Ibermedia – and will also attend some events.
Her planned intervention at the co-production market along with a delegation of Italian producers is significant.
The aim is to communicate Italy’s openness to co-productions to professionals, European ones in particular, and confirm all the instruments supporting internationalization including the incentives for the foreign distributors of Italian movies and minority co-productions.
This, which we could define as the greater dynamism of Italian institutions, is the result of the coordination of the two ministries involved: MiBAC and MiSE (Italian Ministry of Economic Development) which has led, Stabile assures us, to the optimization of the resources available with no increase in expenditure.