direttore Paolo Di Maira

ASSESSMENT/The quality of numbers

A qualitative interpretation of the numbers identifies certain trends that often feed into each other: the utilization of the external tax credit, the regional decentralization of the productions, the links with the region’s literary heritage, the support of young local talents, the strong commitment to TV drama.
For four feature movies the Film Commission used the services of FIP Film Investimenti Piemonte, with the involvement of external investors through the tax credit.
They were “Dove non ho mai abitato”, directed by Paolo Franchi with Fabrizio Gifuni and Emmanuelle Devos (Pepito Produzioni), “Ulysses – a Dark Odyssey” , by Federico Alotto,with Andrea Zirio, Danny Glover, Udo Kier and Skin (produced by the new Turin-based Adrama); “Te Absolvo”, by Carlo Benso, filmed in Casale Monferrato (Production: Movie Factory) under the patronage of the Associazione per il patrimonio dei Paesaggi Vitivinicoli di Langhe- Roero e Monferrato [Association for the heritage of the wine-growing/ producing landscapes of Langhe-Roero and Monferrato]; and “La terra buona”, the second work by Emanuele Caruso (produced by Piedmont’s Obiettivo Cinema) filmed in Val Grande and Val Maira.
In parallel, support was also provided to other features that chose to film at least partially in the Piedmont region. These included, “Il padre d’Italia”, by Fabio Mollo with Isabella Ragonese (production: Bianca) and “Che vuoi che sia” by Edoardo Leo with Rocco Papaleo (Italian International Film).

Then there was a group of movies filmed in Piedmont also as a result of a specific literary inspiration; this was the case for “La verità, vi spiego, sull’amore” by Max Croci, based on the novel of the same title by Turin’s Enrica Tesio, with Ambra Angiolini and Carolina Crescentini (Notorious Pictures), “Il Mangiatore di pietre” by Nicola Bellucci, based on the novel by Piedmontese author Davide Longo, a Swiss-Italian co-production with Bruno Todeschini and, above all, “Una questione privata”, the transposition of the eponymous novel by Beppe Fenoglio directed by Paolo and Vittorio Taviani, with Luca Marinelli, a prestigious Italian–French co-production which filmed for four weeks in Val Maira and around Saluzzo.

The trend towards supporting production activities throughout the region was combined with the attention paid to independent local structures in the case of movies like “The Broken Key” by Louis Nero, starring Christopher Lambert, Rutger Hauer, Geraldine Chaplin (L’Altro Film-TFP), “Bar Malfè” by Enrico Giovannone, Alessandro Abba Legnazzi and Claudio Malpede (Malfè film, Turin), “Massimo ribasso” by Riccardo Jacopino (a new production by the Coop. Arcobaleno).
In addition to cinema, 2016 confirmed the great appeal of television series with productions that had a strong impact on the region in terms of the number of weeks, the locations and the accommodation structures involved, as well as, and most importantly, with regard to the use of local workers and services.

This is the reason that the list of TV dramas opens by high- lighting,
First and foremost, the second season of “Non uccidere” ( filming began at the end of 2016 and will end next summer), an innovative series which is enjoying very successful international sales, on which FCTP worked to renew the synergy between the production company Fremantle Media, the Rai Production Center in Turin and the city of Turin, continuing the use of Lumiq Studios.
Also important is “Sacrificio d’amore”, a drama by Endemol Shine Italy for Mediaset, a production of great professional and economic impact which has led to the reopening of the Telecittà studios in San Giusto Canavese, near Turin.
Some other significant titles: “Romanzo famigliare”, the long-awaited drama debut by Francesca Archibugi with Guido Caprino, Vittoria Puccini, Giancarlo Giannini (a Wildside production for Rai); “C’era una volta Studio Uno”, directed by Riccardo Donna with Alessandra Mastronardi (a LuxVide production for Rai); “ La strada di casa”, directed by Riccardo Donna with Alessio Boni, Lucrezia Lante Della Rovere, Sergio Rubini (Prod. Casanova Multimedia for Rai), and “Questo nostro amore 80”, directed by Isabella Leoni with Anna Valle and Neri Marcorè (PayperMoon for Rai).

The continued support for documentaries should be noted.
This was carried out though bids organized by the Piemonte Doc Film Fund which was launched in 2007 and has constantly been devoted to discovering and maximizing new filmmakers.
However, it is also seen as an area for the development of artistic and professional skills that enrich the whole production sector, given the number of individuals and structures also involved in movie and drama series sets and productions in 2016.
The situation is in many ways similar with regard to shorts; for this sector, in addition to the specific Short Film Fund bid, mention should be made of the collaboration with the Centro Nazionale del Cortometraggio for the realization, in 2016, within the sphere of the Torino Film Festival, of the 1° Torino Short Film Market, the first international market in Italy dedicated to shorts.
One of the other innovative elements aimed at offering 360° degree support to audiovisuals in 2016 was the doubling of the number of television commercials and broadcasts made in the region with the active collaboration of the Film Commission Torino Piemonte.

Some of the productions made with its logistical support and mediation with the region were: nationally and internationally produced commercials for important brands like Fiat, Jeep, Mediolanum, Abarth, Bosh, Alfa Romeo, Garnier, Adidas, Nutella, Vergnano, Suzuki, Intesa San Paolo, KTM; productions made for national and international television broadcasters such as “X Factor” which, once again this year, traveled to Turin during the auditions phase and for one of the ‘home visit” episodes, and “Il mio matrimonio in giro per il mondo”, the reality show made by the Chinese TV station BTV Beijing, which was supported by FCTP in collaboration with Turismo Torino and ATL Langhe.
A broad series of other productions also received support in the region, for the BBC, for the
BS-TBS Tokyo Broadcasting System, FOX, SKY, Arte, ZDF as well as, naturally, for the Rai channels. Plus sixty productions that represented occasions for media visibility, spin-offs for accommodation structures and, at the same time, further stimulus for the professional growth of workers and service structures.

 

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