Excellent organization and high quality participants.  Quality European movie buyers come to Business Street: now that the American Film Market is in its death throes (for the first time my company will not be attending the next edition), Rome should grasp this opportunity to establish itself as the fall market.  It is growing, but it needs stands: we need offices to make sales.  The risk is that the gap will filled by Toronto which works well and is creating new spaces for the market.