MIPTV&CANNESERIES/Market, Creativity and Glamour

 

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Laurine Garaude, director of Reed MIDEM’s Television Division, defines it as “the biggest week in global television”.
So Cannes is preparing for a special edition of MIPTV which, this year, will be held from 9th to 12th April inside CanneSeries (4-11 April), the festival that will envelop the global entertainment market with glamour and also attract the vaster and more generalist public of TV series fans.
It will provide a massive boost for the work on television series to which MIPTV has already been strengthening its commitment for several years.
The MIPDrama Screenings have been revamped to become the MIPDrama Buyers’ Summit (8th April), offering 450 buyers in Cannes an exclusive first-look at hot drama (six series in the early stages of production, 100% nanced and in their first season).
A conference session entitled “Fast Forward: Drama, the Viewer’s Story” will also be presented by TAPE and Eurodata TV Worldwide, exploring what is driving viewers’ habits and how behaviors are changing.

Every genre, every format, every type of distribution: at MIPTV there are no longer any borders for TV series which respond only to the multiple requirements of the Creators in Demand, the theme for this year, that will put together an exclusive preview of STXsurreal’s  “The Limit”, a live-action, short-form virtual reality series from award-winning filmmaker Robert Rodriguez, a showcase by viral video
pioneer Jukin Media to discover the latest in envelope-pushing digital content, Moviestar’s launch of “Virtual Hero”, the first Spanish anime series in history in partnership with El Rubius, the creator of the Virtual Hero comics, a global phenomenon thanks to over 26 million followers on his YouTube channel and over 11 million followers on Twitter.
Plus a whole series of sessions on virtual, augmented and mixed reality (VR; AR; MR) which will illuminate us on the future of storytelling as it evolves towards a story-living experience.

There will be plenty of space for the younger generation with the first-ever kids’ world pre- miere TV screening of “Find Me in Paris”, a live-action dance-themed series from Cottonwood Media, a premium English-language tween drama centering on Lena, a typical teenage girl attending the Paris Opera Ballet and a time traveler who is accidentally propelled from 1905 into the 21st century by her boyfriend Henri. Lena tries to fit in, juggling high school and rigorous ballet training, while spending time with an underground dance crew.
MIPTV will also host, for the very first time (on 10th April), the Kids Live-Action Pitch for kids aged six to 12 years dedicated to projects from this increasingly popular genre.
Also on 10th April, the prestigious International Emmy® Kids’ Awards ceremony will return.
As part of MIPTV’s overall Creators in Demand conference theme, the keynote by Yang Weidong (President of Youku, Alibaba Media & Entertainment Group) will outline the necessity of continuing to provide a bridge between internet and broadcast channels, and the need to create qualitative, brand-defining content.

The world of formats is also on constant boil as demonstrated by the theme of the conferences at MipFormats (the two days that precede MIPTV together with Mipdoc) “Formats industry disrupted: preparing for the year 2020”.
While 2017 witnessed a renaissance of unscripted formats, traditional and new players alike are focused on the development and marketing of content in a shifting media landscape.
Broadcasters and producers are forging new alliances and distributors are finding clever new

 

 

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